Reaching to a specific target audience through mobile devices like smartphones, tablets etc. to fulfil the purpose of an advertisement campaign is regarded as mobile marketing.It could be done via apps, websites, social media platforms, emailing, SMS etc where possibility of audience gathering is vast. The targeting is done according to audience segments that are divided on the basis oftheir specific behaviours. For example, an audience group interested in new cars will be shown the ads of cars.
Several companies provide mobile marketing solutions to businesses and help in reaching the consumers through accurate efforts. Singtel Media is a Singapore-based company that provides ad-streaming facilities through mobile devices and thus facilitate marketing.